Yes, if the numbers work for your business. A discounted gift card brings in cash now for purchases customers make later, and it doesn’t de-value your products the way a site-wide sale can. Choose a discount you can afford even if every gift card is redeemed, set the code to expire after Cyber Monday, and consider a minimum purchase or a limit on redemptions. You can either share discount codes with select customers or use auto-applying discount codes that apply for every one buying a gift card. Don’t forget to switch these off once the sale period has ended!
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